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the problem
It's the first week back to school and you're still unsure of what events are happening and you're overwhelmed!!!
Overall Goal:
To see if users are gaining enough information without feeling overwhelmed.
Do the features provide users with easiness when using the app?
Accessibility
set guidelines
convey information
understand pain points of users
convey information
understand pain points of users
Key Insights:
Instagram seems to be the number one preferred tool information.
Most students have encountered challenges/obstacles with club recruitment and finding information.
Event dates are hard to keep track because clubs use many platforms.
Calendar is a needed feature.
Most students have encountered challenges/obstacles with club recruitment and finding information.
Event dates are hard to keep track because clubs use many platforms.
Calendar is a needed feature.
User Personas
JOURNEY MAP
IDEATION
PROTOTYPE
I chose to do a newsletter email after receiving various feedback regarding how it would be interesting to explore. I also really like receiving newsletter and wanted to see what the process would look like.
LOW-FI NEWSLETTER!
Key Insights + Usability Testing
“Layout of the this month makes it harder for users to know what’s actually happening”
"The structure of the page is not accessible"
"vague information.. consider expanding on the event details"
“Lack direction on where to go”
"The structure of the page is not accessible"
"vague information.. consider expanding on the event details"
“Lack direction on where to go”
